Staff Writer

Ian Speers

Ian Speers worked the social-media side of two consumer brands in Miami before pivoting to VGTopup to write about why a piece of online entertainment suddenly explodes — a viral mobile launch, a live-streaming app trending in three countries at once, a prepaid promotion the For You algorithm decides to bless that week. He covers viral hits, breakout indies, and the moment a release goes from 'fine' to 'three of your friends are playing this on lunch break.' He'll argue, fairly persuasively, that the algorithm is a more honest discovery engine than any review aggregator.